So you all know that this year, I decided to take some time for myself and starting doing me. (ahem)
In March, I decided to focus on my career.
Without having to make it to the bottom of my post, here’s what I’ve set my goal for in 2014: Content & Inbound Marketing Manager. If you want to learn a little bit more about my work experience and aspirations, and why I’ve set this goal, allow me to embellish:
In the month of March, I sat down (or rather, had many sit-downs) and took full inventory of everything I’ve been built up in my career as a startup marketer.
Doing startup marketing isn’t easy. The words “bootstrapped”, “growth hacking”, and “creative constraints” don’t even begin to peel back the layers of what makes a startup marketer tick.
As you would expect from a startup environment, you’re constantly under extreme resource constraints: time, money, and talent (not quality, but quantity). And, to put it bluntly, the answer to a lot of the questions you have about how to do your job well is: just figure it out. If you’re not comfortable with a work environment that’s that ill-defined, you’re probably not cut out for this life.
But, the exciting aspect of these constraints is that desperation leads to innovation. Like Malcolm Gladwell’s coined “underdog extreme innovation” phenomenon, when your back’s against the wall, and you either sink or swim, you fucking learn how to swim.
It’s without surprise that in the past 4 years, the scope of my work has encompassed a lot of areas of marketing: tradeshows, advertising, direct mail, SEO, email marketing, CRM, marketing automation, content marketing, creative design, social media, press relations, brand strategy… the list goes on and on and on. Tl;dr - I’ve dabbled in everything under the sun.
It’s high pressure to be able to excel at so many things. A lot of times, I struggle like crazy, and I fail constantly; but I fail fast, I learn, and I come back harder. If nothing else, it’s made me resilient and resourceful.
It’s also made me a great marketing generalist, but not a specialist at anything. I mean, who has time to be great at any one thing when you have to be “pretty good” at everything?
I realize what I need at this point is to start developing my T-shaped marketer. I want to start carving out the space to focus on and master what I love doing most.
So what I did was this: I wrote up my ideal job description, I pitched it to my COO and I told him that this is where I want to find myself by the end of the year.
You can find my ideal job description here: Daisy Jiang - Content & Inbound Marketing Manager.
I had a very transparent conversation with my COO about my career aspirations. We discussed how it plays to my strengths, and discussed some of my weaknesses and areas that I need to improve in to really elevate myself to that next level. I’m really psyched about the results of that meeting - I think my work environment is really going to foster my professional growth, and I’m shooting to reach my goal by August. It would sure be a nice birthday present. :)
(p.s. If you want to know what inbound marketing is, you can go here and here. Inbound marketing is where I think the future of B2B marketing is going, and it’s where I get into my flow the most.)